For Dorcel, 2021 was about maintaining its reputation for high-end "glamour" production while competing with a flood of amateur content. On VK, this translated to:
Users searched for "2021" specifically to find the latest high-production-value trailers that Dorcel is known for. vk com dorcel 2021
The search trend for represents a moment in time when a legacy brand used a powerful social tool to bridge the gap between traditional cinema and the digital age. It remains a testament to Dorcel's staying power in a rapidly evolving market. For Dorcel, 2021 was about maintaining its reputation
Studios used VK groups to reach an international audience that might be restricted from seeing their content on more "corporate" Western social apps. vk com dorcel 2021