: While streaming dominates, live sports remain a massive draw. 84% of Australians consider themselves sports fans, and many still rely on free-to-air TV or dedicated streaming services for these broadcasts. The Rise of "Masculinity Influencers"
For modern male audiences, especially younger generations, traditional television is no longer the primary source of entertainment or news. : While streaming dominates, live sports remain a
: YouTube is the most widely used social media platform among young men, with 77% using it at least once a week for content ranging from gaming and music to finance and crypto news. : While streaming dominates