The return of oversized gold hoops, waist beads, and cowrie shell accents. The Impact of the Trend
Following the global social justice movements of 2020, there was a heightened sense of racial pride and a desire to decolonize beauty standards within the Black community.
It wasn't just about hair. "Going Black" in the context of 2021 also referred to a fashion pivot. We saw a rise in "Auntie Core" and "Rich Black Mom" aesthetics. This included:
The "Watching My Mom Go Black" trend often featured "before and after" montages. These videos typically started with photos of mothers in the 80s, 90s, or 2000s wearing styles influenced by Eurocentric beauty standards. The transition would then reveal the 2021 version of the mother: radiant, sporting a bold TWA (Teeny Weeny Afro), long locs, or intricate braids. Why 2021 Was the Turning Point
The trend was often filmed by daughters who had already embraced their natural hair. Watching their mothers follow suit was seen as a form of generational healing—breaking the cycle of hair-related insecurities passed down through decades. The Aesthetic: Fashion and Presence
Several factors contributed to why this specific keyword peaked in 2021:
For the daughters filming, it was an act of documentation. They weren't just watching a physical change; they were witnessing their mothers reclaim an identity that society—and often the workplace—had previously pressured them to hide. Conclusion
A focus on the "melanin glow," emphasizing hydration and sunscreen (debunking the myth that "Black people don't need SPF").
With salons closed during previous lockdowns, many women were forced to manage their own hair, leading to a surge in the "Big Chop" (cutting off chemically treated hair). By 2021, these women were showing off a year of healthy, natural growth.
The return of oversized gold hoops, waist beads, and cowrie shell accents. The Impact of the Trend
Following the global social justice movements of 2020, there was a heightened sense of racial pride and a desire to decolonize beauty standards within the Black community.
It wasn't just about hair. "Going Black" in the context of 2021 also referred to a fashion pivot. We saw a rise in "Auntie Core" and "Rich Black Mom" aesthetics. This included: watching my mom go black 2021
The "Watching My Mom Go Black" trend often featured "before and after" montages. These videos typically started with photos of mothers in the 80s, 90s, or 2000s wearing styles influenced by Eurocentric beauty standards. The transition would then reveal the 2021 version of the mother: radiant, sporting a bold TWA (Teeny Weeny Afro), long locs, or intricate braids. Why 2021 Was the Turning Point
The trend was often filmed by daughters who had already embraced their natural hair. Watching their mothers follow suit was seen as a form of generational healing—breaking the cycle of hair-related insecurities passed down through decades. The Aesthetic: Fashion and Presence The return of oversized gold hoops, waist beads,
Several factors contributed to why this specific keyword peaked in 2021:
For the daughters filming, it was an act of documentation. They weren't just watching a physical change; they were witnessing their mothers reclaim an identity that society—and often the workplace—had previously pressured them to hide. Conclusion "Going Black" in the context of 2021 also
A focus on the "melanin glow," emphasizing hydration and sunscreen (debunking the myth that "Black people don't need SPF").
With salons closed during previous lockdowns, many women were forced to manage their own hair, leading to a surge in the "Big Chop" (cutting off chemically treated hair). By 2021, these women were showing off a year of healthy, natural growth.