The Lucky Bunny By Covert Japan And Starring Misa New Instant
Set against the neon-soaked backstreets and industrial skeletons of Tokyo, the film follows a protagonist (played by New) navigating a world of high-stakes anonymity. The "Bunny" isn't a mascot; it's a code name, a persona, and a mask worn to survive a hyper-connected yet isolating urban environment. Misa New: The Perfect Muse
The casting of Misa New was a masterstroke for the brand. Known for her ethereal beauty paired with an intense, grounded screen presence, New brings a necessary vulnerability to the "Covert" aesthetic. the lucky bunny by covert japan and starring misa new
In the ever-evolving landscape of global fashion and indie cinema, few collaborations manage to strike a balance between edgy aesthetics and poignant storytelling. However, —the enigmatic label known for its minimalist yet defiant designs—has done just that with its latest project, The Lucky Bunny . Featuring the rising star Misa New , this project transcends a traditional campaign, positioning itself as a short film and a cultural statement that has captured the attention of the international "underground" scene. The Concept: Where Folklore Meets Concrete Known for her ethereal beauty paired with an
Subtle embroidery and screen prints that reference the rabbit motif without falling into the trap of being "cute." Featuring the rising star Misa New , this
The soundtrack—a blend of lo-fi ambient beats and sharp industrial techno—drives the narrative forward, making the viewer feel every step of the "Lucky Bunny's" journey through the city. Why It Matters
