Matching the content to what the searcher actually wanted to see. 5. Tracking (T)
is now more important than ever with Google’s Helpful Content updates. The Legacy of the Course The Complete StomperNET SEO Course SMARTS
Relevance was about content. StomperNET moved away from "keyword stuffing" early on, focusing instead on . Matching the content to what the searcher actually
While the original DVDs are now collector's items, the mindset of that the SMARTS system introduced is baked into the DNA of modern digital marketing. The Legacy of the Course Relevance was about content
The SMARTS acronym was the backbone of the StomperNET methodology. It was designed to give marketers a repeatable, scalable workflow for any website. 1. Strategy (S)
This was the "Key" in Keyword Research. StomperNET emphasized finding the "Money Keywords"—those with high commercial intent rather than just high traffic. They used tools (many of which are now defunct) to find where the actual conversions were happening. 3. Architecture (A)