2026 M&E trends: simplicity, authenticity, and the rise of ... - EY

: TikTok and Instagram Reels dominate "snackable" entertainment. In 2026, teens spend an average of over an hour daily on TikTok alone.

: Interestingly, there is a growing appetite for depth. Teens often use short clips for discovery but migrate to longer formats on YouTube to build trust and find in-depth information about their interests. 2. Emerging Spaces: From Public Broadcasts to Private Loops

: Discord has solidified its role as a "virtual clubhouse," particularly for interest-based communities like gaming and creative hobbies.

: Internationally, platforms like Tencent QQ and WeChat remain essential social hubs for young users in markets like China. 3. The AI Revolution and Synthetic Content

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