When a "jilbab-wearing influencer" acts in a way that contradicts traditionalist views, the "skandal" label is applied to enforce social boundaries. This reflects a broader struggle: the attempt to reconcile a globalized, digital lifestyle with local religious values. Double Standards and Gendered Shame
from Indonesian sociologists on digital shaming. When a "jilbab-wearing influencer" acts in a way
In Indonesia, the jilbab (hijab) has transitioned from a religious choice to a powerful cultural signifier. It is often treated as a visual shorthand for piety, modesty, and moral uprightness. Consequently, when a woman wearing a jilbab is involved in an event deemed "scandalous"—whether it is a leaked private video, a public display of affection, or unconventional behavior—the backlash is disproportionately severe. and moral uprightness. Consequently