These films were incredibly cheap to produce. They required limited sets, small casts, and quick shooting schedules, offering a high return on investment.
Shakeela became a brand. Distributors would buy her films based solely on her name being on the poster, regardless of the plot or the director. Impact on Mainstream Malayalam Cinema shakeela mallu movies
The success of Shakeela’s Mallu movies can be attributed to several factors: These films were incredibly cheap to produce