The release of Rihanna's eighth studio album, Anti , remains one of the most innovative and talked-about events in modern music history. Released in , the album broke traditional industry rules by being offered as a free legal download to over a million fans. The Famous Free Download: How It Happened
Samsung purchased one million copies of the album in advance and made them available for free download via a unique code: "ANTI" . Rihanna Anti Album Free Download
Rihanna partnered with and the streaming service Tidal to provide the album for free as a gift to her "Navy" (her fan base). Here is how the historic giveaway unfolded: The release of Rihanna's eighth studio album, Anti
It included a six-minute cover of Tame Impala’s "New Person, Same Old Mistakes" (retitled "Same Ol' Mistakes"). Rihanna partnered with and the streaming service Tidal
Samsung reportedly signed a $25 million deal with Rihanna to sponsor the album's promotion and tour.
Anti was a major artistic shift for Rihanna. Moving away from her previous "hit-machine" reputation, she focused on a more soulful, atmospheric, and experimental sound.