Detailed exploration of marketing research , consumer behavior, and segmentation/targeting .
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Discussion on green marketing and ethical decision-making in difficult economic times. Why It Matters for Students Marketing Management by is a foundational resource for
Content is tagged with specific learning objectives (LO) to ensure practical application. Analyzes organizations like Hotstar
Marketing Management by is a foundational resource for MBA students and marketing professionals, specifically tailored to the complexities of the Indian market . Now in its 6th edition , the text bridges theoretical global marketing frameworks with local application skills and contemporary trends like digital strategy and analytics . Core Framework of the Text
Analysis of customers, competitors, and the unique forces driving the Indian economy.
Analyzes organizations like Hotstar, Oyo, Airbnb, Netflix, and Uber.
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