was founded by Tanya Singh with the mission of creating a space for women to share their stories and showcase their talents. It has evolved into a movement that highlights:

Using cultural identifiers like "Queen of Hills" (Darjeeling) or "City of Joy" (Kolkata) to ground the glamour in local heritage. Reel by Megha Baneerjee (@meghaa.alive) · April 2, 2025

A model and digital creator whose fashion reels, often tagged with modeling and photoshoot themes, align with the magazine’s visual style.

The keyword often surfaces due to high-profile collaborations with popular digital models and researchers named Megha who have been featured or associated with the brand’s aesthetic:

A significant portion of its digital presence on Facebook and Instagram is dedicated to professional modeling photography, focusing on "beautiful naaris" (women) from across South Asia.