In December 2013, co-founders Alex Katter & Jack Wise set up Gravity following several years working together at management company Twenty First Artists.
Songwriters and producers Nick Atkinson, Edd Holloway & Rachel Furner sign with Gravity for management.
One of the hottest bands of 2014 choose Gravity for management.
In March of 2015, Alex Katter was nominated for Music Week’s ‘Industry Leader Campaign’.
Multi-instrumentalist, writer and producer joins the management roster.
After performing on the BBC Introducing Stage at Reading & Leeds Festival, The Amazons sign their first record deal with Fiction (Universal Music).
Little Mix release mega hit Secret Love Song ft. Jason Derulo, co-written by Rachel Furner, entering the Top 5 of the UK Singles Chart.
The Amazons release their debut single on Fiction, premiered by Zane Lowe on BBC Radio 1.
Rachel Furner co-writes the official Children In Need single ‘All We Needed' by Craig David.
The Amazons become tipped by BBC, Apple, MTV and more as the band to watch for 2017.
The Amazons are nominated as ‘Best Breakthrough Act’ at The Q Awards in London.
The Amazons achieve a Top 10 record in the UK with their debut album, produced by Catherine Marks.
The Amazons’ debut record is listed as one of the albums of the year by NME, The Telegraph and Radio X.
Frequently makes headlines for redefining natural aging , advocating for a perspective where wisdom is seen as a key component of beauty.
The landscape of entertainment and cinema is witnessing a profound transformation as of 2026. Mature women, once relegated to the periphery of Hollywood narratives, are now reclaiming the spotlight, redefining what it means to age in the public eye, and asserting their dominance both on-screen and behind the scenes. This shift isn't just about representation; it’s a cultural and economic movement that challenges decades of systemic ageism. The Power Shift: From "Invisible" to Iconic
While the film industry has seen some regression in gender-balanced projects, streaming platforms have hit historic highs . In the 2024-25 season, the number of women creators on streaming programs jumped to 36%, a significant increase that directly correlates with more nuanced roles for mature women. mature milfs 40 better
For decades, the "Celluloid Ceiling" for women over 40 was a stark reality. However, as of mid-2026, the narrative is shifting from decline to empowerment. While recent studies, such as the 2026 "It’s a Man’s (Celluloid) World" report , show that the percentage of female protagonists in top-grossing films fluctuated significantly in 2025, there is a visible surge in complex, leading roles for mature women. High-profile actresses are leading this charge:
Both remain essential figures, with Streep a central part of Only Murders in the Building and Mirren continuing to command both stage and screen, proving that "badassery" has no expiration date. Television and Streaming: The New Frontier for Maturity Frequently makes headlines for redefining natural aging ,
Continues to be a powerhouse, starring in and executive producing the crime-thriller series Scarpetta while balancing major projects like Big Little Lies Season 3.
Shows like Hacks (starring , 74) and The Morning Show (starring Jennifer Aniston , 57, and Reese Witherspoon , 50) are prime examples of television that centers on the professional and personal complexities of women in midlife. These platforms allow for long-form storytelling that explores themes often ignored by blockbusters, such as the "Silver Economy," second careers, and shifting family dynamics. Breaking the Silence on Aging and Menopause This shift isn't just about representation; it’s a
A critical component of this movement is the demand for authenticity. Recent research from the Geena Davis Institute highlights that while menopause was historically treated as a punchline or ignored entirely (appearing in only 6% of films featuring women over 40), 2026 marks a turning point. Audiences are increasingly "hungry for more balanced, diverse, and aspirational portrayals" of women over 50. The Best Ways Women Are Redefining “Aging Well” in 2026
Named People magazine’s Most Beautiful Woman for 2026 , Hathaway is at a career peak with five major films set for release this year, including the highly anticipated The Devil Wears Prada 2 .
