A design that looks as good on a favicon as it does on a billboard.
While broader than just logos, this two-volume set places branding within the context of art movements like Bauhaus, De Stijl, and Post-modernism. logo design taschen pdf
If you'd like to dive deeper into a specific era or style of branding: corporate identities Minimalist Swiss-style logos Modern tech branding trends A design that looks as good on a
While Taschen’s physical "XL" editions are famous for their weight and presence on a coffee table, a PDF version offers distinct professional advantages: logo design taschen pdf
Studying Taschen’s archives reveals that the world's most successful logos share a few core "DNA" traits: The ability to be recognized in a split second.