Whether she is posing with a teddy bear or releasing a chart-topping, controversial song, Juliana Bonde has mastered the art of the "attention economy," turning internet searches into a lucrative career in the Brazilian entertainment industry.
The specific phrase "" (Juliana Bonde Naked with the Teddy Bear and Fingers) refers to a recurring theme in her digital marketing strategy: using childhood imagery—like stuffed animals and pacifiers—in a highly sexualized context. Who is Juliana Bonde? Juliana Bonde Pelada Com O Ursinho E Os Dedinho...
: She frequently uses "question boxes" on Instagram to answer intentionally provocative or absurd questions from fans, further fueling her viral reach. The Business of Controversy Whether she is posing with a teddy bear
: The song included references to Father Fábio de Melo, Luan Santana, and former Brazilian presidents, leading to significant backlash and even legal threats. : She frequently uses "question boxes" on Instagram
Despite the "naïve" character she plays, Juliana Bonde is a shrewd businesswoman. Her group commands significant performance fees—roughly R$ 50,000 per show —and her personal income from YouTube and subscription platforms is estimated in the tens of thousands of dollars monthly.
Juliana’s strategy for staying relevant often involves musical releases that serve as social commentary—or social provocation. Her song “Periquita” (2022) is the primary example of this. In the lyrics, she uses double entendre to mention celebrities and politicians she would or wouldn't "give her periquita" (a slang term for female genitalia):