Think Like a UX Researcher: How to observe users, influence design, and shape business strategy
In this newly revised Second Edition, you'll find six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can’t directly observe users and how understanding your own epistemological bias will help you become a more persuasive UX researcher.
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Jinx Chapter 32 < 480p 2025 >
Following the events of previous chapters, Chapter 32 deepens the rift between Kim Dan and Jaekyung. The narrative focuses on the fallout of Jaekyung's aggressive behavior and his growing jealousy.
Despite Jaekyung's obvious displeasure and internal turmoil, Kim Dan agrees to treat Heesung, feeling responsible for the conflict and needing to manage the situation professionally. This decision creates significant friction, as Jaekyung is visibly "lost and worried" by Dan's proximity to a potential rival. jinx chapter 32
The chapter highlights Choi Heesung , an actor who knows about Jaekyung's "jinx" and has a history with him. Heesung uses a confrontation with Jaekyung to his advantage, ultimately agreeing not to press charges for an altercation on the condition that Kim Dan provides him with regular physical therapy sessions. Following the events of previous chapters, Chapter 32
What's new in the 2nd Edition?
Since publication of the first edition, the main change, largely brought about by COVID and lockdowns, was a shift towards using remote UX research methods. So in this edition, we have added six new essays on the topic. Two essays describe the “how” of planning and conducting remote methods, both moderated and unmoderated. We also include new essays on test participants, on survey questions, and we reveal how your choice of UX research methods may reflect your own epistemological biases. We also flag the pitfalls of remote methods and include a cautionary essay on why they should never be the only UX research method you use.
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