Teens rarely watch a show in isolation. They are simultaneously on Reddit or X (formerly Twitter) discussing plot points in real-time.

When it comes to movies and TV, 18-year-olds prioritize relatability, diversity, and "meme-ability."

18-year-olds are increasingly turning to podcasts for advice on "adulting," mental health, and niche hobbies.

Are you focusing on ?

Trends like "Cottagecore" or "Dark Academia" originate in media and dictate what teens buy, wear, and watch.